Washington, DC — September 2018 — (Acclaim PR) From a little island called Jamaica comes a larger than life music and culture called Dancehall! And leading the pack of the explosive Reggae genre’s troops is a super talented, young general by the name of Shawn Ice. For many, the name not only rings a bell, but possibly invokes some head nodding as they reminisce on his break through hit “Mixture,” which eloquently outlines how to fix bad mind people. Fast forward to 2018 and you have an artist who is making a noise that’s being heard loud and clear by the masses. Just this week, Shawn Ice neatly added to his impressive repertoire by dropping an awesome video for the hardcore song “Bad Bratt.” Premiering on the seminal Reggaeville.com platform, the new “Bad Bratt” visual is boldly capturing the attention of Dancehall lovers far and wide, while affording Shawn Ice his just shine.
“Bad Bratt” oozes hard hitting Dancehall vibes. The infectious hook, “Man bad, anywhere mi go. Defend mi ting anywhere mi go…” resonates with listeners and confirms the artist nor his crew take any non sense. A series of knock out lyrics over a captivating riddim of the same name made “Bad Bratt” a musical threat since it’s spring release. Produced by Tom Hype for the Germaica imprint, “Bad Bratt” boasts a overall tough sound. The new video, which is directed by Rich Gang Jamaica, perfectly compliments the red hot tune. Filmed in Baltimore at a private location, “Bad Bratt” is Shawn Ice‘s first video of the year. According to fans, it’s been worth the wait.
With the One Nation dancers in tow and cameos by numerous Dancehall personalities, the “Bad Bratt” video comes to life in a gritty garage setting. Amid numerous dance shots, motor cycle tricks, pit bulls and other bad boy defining elements, Shawn Ice and his fearless crew are the epicenter. It’s all eyes on them, as amidst good looks with a hard edge, Shawn Ice intrigues viewers with a slew
of piercing lyrics. Without question, “Bad Bratt” will keep you entertained from start to finish, leaving you craving just one more video scene. “Bad Bratt” is set for wide release, to air on several leading platforms in the coming week.
Shawn Ice is credited with releasing songs that stay true to the music and culture. While you are laying your eyes on the “Bad Bratt” video, there is one heck of a tune creeping into the Dancehalls called “Elevated.” In this unique spin to a ganja ode, the St. Mary, Jamaica hailing deejay declares, “Right now, mi higher than the whole of dem. Let me take a puff a gain. Eyes dem a bleed out a mi head.” More than anthem worthy, “Elevated” is the product of Shawn Ice and Biggs Productions, a union known to yield certified bangers. There is no shortage of good music from Shawn Ice. Other recent releases include “Chedda,” “So Addicted,” and “Okkk Now.”
Much to Shawn Ice‘s credit, summer 2018 has been his best one ever. In addition to the sizzling new video and music, Shawn Ice has been solidifying his presence as an all around Dancehall entertainer with his “New Face” tour. Touching down on numerous festival stages through out the season, the artist’s value catapulted following his debut at the famed “Best of the Best,” North America’s largest Caribbean stage show. There, he shared the stage with the likes of Mavado, Capleton, Aidonia, Masicka, Bunji Garlin, Ding Dong and many more! An explosive appearance on “DMV Summer Fest” alongside Sizzla, Dexta Daps, Denise Belfon and other leading Caribbean entertainers also made an impact. Shawn Ice‘s career is on the rise. With the “Bad Bratt” video on the road and “Elevated” smokin’ in the Dancehall, there is not doubt that burgeoning artist is
closing out 2018 with a bang.
BAD BRATT SINGLE/RIDDIM: