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Wedding Planners Dip Into Marijuana Business

By August 2, 2017Articles

You may now toke with the bride.

The legalization of recreational marijuana in a handful of states opened the doors to all sorts of cannabis-laden commerce, from dinner service to vacation packages. It was inevitable that weddings, among the most expensive purchase an adult will ever make, would find a way to introduce weed into nuptials, receptions, and party favors.

Specialists have launched entire businesses to meet this new wedding-weed demand. In Colorado, where recreational marijuana has been legally sold since 2014, Bec Koop operates cannabis-friendly Irie Wedding & Events and is one of the founders of the Cannabis Wedding Expo, an event where brides and grooms can meet marijuana vendors. Koop offers a litany of wedding services: day-of coordination, overall planning, floral arrangements, cannabis open bars. She also offers consulting services for venues looking to bring in cannabis-inclusive events.

Prior to the legalization of marijuana, Koop worked in hospitality, including conventional catering and florals. Now her offerings range from the full-service $3,000 O.G. Kush plan—everything from day-off coordination to vendor bookings—to a scaled-back $420 elopement plan in which Irie finds the officiant, books a photographer, and makes a dinner reservation for the couple. A marijuana-knowledgeable wedding coordinator, called a Best Bud, costs between $50 and $100 an hour for day-of-event help. [Read more at TIME]

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